Welcome

I’m Oriol Camacho, Product Designer / UX / UI. Learn more about me here or via my LinkedIn profile. Scroll down to view some projects that show end-to-end design by implementing optimal user experience that enhance user satisfaction and engagement.

What I Do

I optimize the user experience in B2B and B2C digital products to minimize friction and make them easy to use by focusing on user needs, behaviours and motivations, from websites to mobile apps and SaaS platforms (Software as a Service).
I use AI for automated tasks in the design process to increase productivity. It doesn’t replace this process which remains iterative, but it becomes much faster (further info here).

    • oc - E2E Research
    • oc - E2E Strategy
    • oc - E2E Design

Clients

I have been fortunate to work with many international brands, clients in several industries such as financial services, information technology, e-commerce, utilities, media, sports, etc. Among others: HSBC, Bosch, NHS (National Health Service), The Venetian Resort Las Vegas, Philips, Staples…

    • oriol camacho - clients 1
    • oriol camacho - clients 2

Projects

Find below a brief selection of projects, only those that I can share nowadays in public. Some of them such as Racelink and Obi have been awarded at The European Talent Awards. More stuff is also available in private, including an end-to-end design process for a money transfer mobile app on iOS (Currencies Direct).