Welcome
I’m Oriol Camacho, a UX Product Designer. Learn more about me here or through my LinkedIn profile. Scroll down to view some projects that show end-to-end (E2E) design by implementing optimal user experience that enhance user satisfaction and engagement.
My Role
User Experience (UX) optimization in B2B and B2C digital products to minimize friction and make them easy to use by focusing on user needs, behaviors and motivations, from websites to mobile apps and SaaS platforms.
I implement AI automation in the design process to increase productivity, allowing me to focus on creative and strategic work, from initial concept to final delivery and support:
Research
The need / This step helps to turn the data collected into actionable information.
Strategy
Exploration / Several analysis techniques to run a series of ideation activities.
Design
Final product / Wireframes, mockups, fully-interactive prototypes and testing.
Clients
International brands in a wide range of industries such as financial services, information technology, e-commerce, utilities, media, sports, etc. Among others: HSBC, Bosch, NHS, The Venetian Resort Las Vegas, Philips, Bosch, Booking, Staples…
Projects
Find below a brief selection of projects, only those that I can share nowadays in public. Some of them such as Racelink and Obi have been awarded at The European Talent Awards.