Welcome
I’m Oriol Camacho, a UX Product Designer. Learn more about me here or through my LinkedIn profile. Scroll down to view some projects that show end-to-end design by implementing optimal user experience that enhance user satisfaction and engagement.
What I Do
I optimize the user experience in B2B and B2C digital products to minimize friction and make them easy to use by focusing on user needs, behaviours and motivations, from websites to mobile apps and SaaS platforms.
I use AI for automated tasks in the design process to increase productivity, allowing me to focus on creative and strategic work.
Research
The need / Adds context to the design process, and helps turn the data collected into actionable information.
Strategy
Exploration / Research findings allow to implement several analysis techniques to run a series of ideation activities.
Design
Final product / Genuine experiences via wireframes, mockups, fully-interactive prototypes and testing.
Clients
I have been fortunate to work with many international brands in a wide range of industries such as financial services, information technology, e-commerce, utilities, media, sports, etc. Among others: HSBC, Bosch, NHS, The Venetian Resort Las Vegas, Philips, Bosch, Booking, Staples…
Projects
Find below a brief selection of projects, only those that I can share nowadays in public. Some of them such as Racelink and Obi have been awarded in The European Talent Awards.