Welcome
I’m Oriol Camacho, a UX Product Designer. You can learn more about me here or on my LinkedIn profile. Scroll down to explore selected projects that showcase end-to-end (E2E) design, focused on creating intuitive experiences that improve user satisfaction and engagement.
My Role
I optimize User Experience (UX) for both B2B and B2C digital products, reducing friction and making them easy to use. My approach focuses on understanding user needs, behaviors, and motivations across websites, mobile apps, and SaaS platforms.
I also integrate AI-driven automation into the design process to boost productivity, allowing me to focus on creative and strategic work, from initial concept to final delivery and ongoing support:
Research
The need / This step helps to turn the data collected into actionable information.
Strategy
Exploration / Several analysis techniques to run a series of ideation activities.
Design
Final product / Wireframes, mockups, fully interactive prototypes and testing.
Clients
International brands in a wide range of industries such as financial services, information technology, e-commerce, utilities, media, sports, etc. Among others: HSBC, Bosch, NHS, The Venetian Resort Las Vegas, Philips, Bosch, Booking, Staples…
Projects
Find below a brief selection of projects, only those that I can share nowadays in public. Some of them such as Racelink and Obi have been awarded at The European Talent Awards.