Hi!

Welcome to my portfolio. I’m Oriol Camacho, a Product Designer / UX / UI based in the UK (London). Learn more about me here or via my LinkedIn profile. Scroll down to view some projects that show service design experience with complex tools and detailed case studies, implementing iterative design approach through user-centered design methodologies.

What I Do

I help optimize the user experience in digital products to minimize friction and make them easy to use by focusing on user needs, behaviours and motivations, from websites to mobile apps and SaaS platforms (Software as a Service).

    • oc - E2E Research
    • oc - E2E Strategy
    • oc - E2E Design

Clients

I have been fortunate to work with a wide range of brands, B2C & B2B international clients in several industries: Financial services, information technology, e-commerce, utilities, media, sports, etc. Among others: HSBC, Bosch, NHS (National Health Service), The Venetian Resort Las Vegas, Philips, Staples, etc.

    • oriol camacho - clients 1
    • oriol camacho - clients 2

Projects

Find below a brief selection of projects, only those that I can share nowadays in public. Some of them such as Racelink and Obi have been awarded at The European Talent Awards. More stuff is also available in private, including an end-to-end design process for a money transfer mobile app on iOS (Currencies Direct).