Racelink - Winner UX

Racing tablet app (B2C). Freelance project, Amsterdam.
Winner UX category. The European Talent Awards – Aquent (London) → Read more
Business context: Sports (car racing event) / Client: MyLaps / My role: UX Design Lead / Target audience: Professional race car drivers

    • racelink
    • racelink - porsche 911 turbo

The main goal was to make a concept sketch for the interface of a tablet app and help motorized sports racers to analyze and improve their performance, following the full live of each race as well as a full data timing.

1 Research

AI reviewed some of the leading racing apps as part of a competitor analysis to understand how they present detailed information about events. Among others, NASCAR Raceview Mobile – official app, Porsche Motorsport, FIA WEC iPad app (FIA World Endurance Championship), 24 Hours of Le Mans – official app, l’endurance (independent motorsports magazine), etc.

    • racelink - competitor analysis 1
    • racelink - competitor analysis 2

User scenario: A race driver who has just competed in an event uses the app to analyze the race, review their performance, and get clear, specific insights on where and how to improve.

    • racelink - user scenario 1
    • racelink - user scenario 2

User personas: Primary: professional race car driver. He just needs to win, it’s that simple; Secondary: Car lovers, race fans & automobile enthusiasts. They love speed. And timing, of course: Professional timers, event organizers, track and club owners.

    • racelink - user-persona 1
    • racelink - user-persona 2

2 Strategy

The first step, a new brand which aimed to embody the core forces of events like Porsche GT3 Cup or equivalent. In other words: Speed, attack, and control.

    • racelink logo
    • racelink icons

Next, I worked on the information architecture. The sorting process helped decide what should be grouped together on each screen, how the menus should be structured and labelled, and which terms should be used to describe things clearly and accurately.

    • racelink - IA
    • racelink - user journey

In addition, some design guidelines include color scheme variations, data visualization examples and a strong claim that represents the passion for speed and safety.

    • racelink - colour palette
    • racelink - data visualization
    • racelink - claim

3 Design

The design proposal is not exhaustive in terms of all the points mentioned. What I was looking for is to get an impression of how develop this project into a vision for the UX, a concept of how the UI could work and a glance at a visually attractive and convincing appearance of the product.

    • racelink landingpage
    • racelink menu

Firstly, data from the timing system is especially relevant to evaluate the performance and it is available for all competitors. As a result, the racer can compare himself to other racers on laptime, but also section specific split times, things like trend in the laptime (up/down as the race evolves) and the race development in terms of position (moving up/down in the field).

    • racelink timing system
    • racelink weather

Secondly, data from the racer himself allows to analyze the strong points and development points like the car performance (avg revs, temps, fuel usage, tire condition, steering balance, etc.).

    • racelink sketches
    • racelink telemetry

Also, the driver performance (drivelines, braking points and g-forces). Possible other data points like circumstances (weather, track condition, temps, humidity, etc.) and biometric data from the driver.

    • animation
    • animation

Evaluation

What started as a personal challenge became a freelance project that was awarded at The European Talent Awards (winner UX category). There is no better evaluation that the one from the Head of User Experience as part of the jury! → Read more (LinkedIn article).