Racelink

Racing tablet app. Freelance project, 2015.

    • Winner UX category. The European Talent Awards 2016 – Aquent (London)  |  Read more
    • Business context: racing tablet app.
    • Client: MyLaps.
    • My role: manage and execute the whole project.
    • Goal: an intuitive, easy to use tablet app that comes up with practical improvement suggestions.
    • Target audience: professional race car drivers.
    • Competitive review: NASCAR Raceview Mobile – official app, Porsche Motorsport, FIA WEC iPad app (FIA World Endurance Championship), 24 Hours of Le Mans – official app, l’endurance (independent motorsports magazine), etc.
    • Approach: follow the full live of each race as well as a full data timing.

    • racelink
    • racelink wireframes

The goal of Racelink is to make a concept sketch for the interface of a tablet app and help motorized sports racers to analyze and improve their performance. A selection of the leading racing apps provided detailed information about the event and was taken as inspiration in UI Design.

    • racelink - competitor analysis 1
    • racelink - competitor analysis 2

User scenario: race driver who has just competed in an event, and uses this app to evaluate the race, review the performance and get very concrete insights on how and where to improve.

    • racelink - user scenario 1
    • racelink - user scenario 2

Two audience personas were defined: 1. Primary: professional race car driver. He just needs to win, it’s that simple; 2. Secondary: car lovers, race fans & automobile enthusiasts. They love speed. And timing, of course: professional timers, event organizers, track and club owners.

    • racelink - user-persona 1
    • racelink - user-persona 2

The first step, a new brand which aims to embody the core forces of events like Porsche GT3 Cup or equivalent: speed, attack, and control.

    • racelink logo
    • racelink icons

You’re gonna go far.

The design proposal is not exhaustive in terms of all the points mentioned. What I was looking for is to get an impression of how develop this project into a vision for the UX, a concept of how the UI could work and a glance at a visually attractive and convincing appearance of the product.

    • racelink landingpage
    • racelink menu

01 Timing System

Data from the timing system is especially relevant to evaluate the performance and it is available for all competitors. As a result, the racer can compare himself to other racers on laptime, but also section specific split times, things like trend in the laptime (up/down as the race evolves) and the race development in terms of position (moving up/down in the field).

    • racelink weather
    • racelink timing system

02 Racer

Finally, data from the racer himself allows to analyze the strong points and development points like the car performance (avg revs, temps, fuel usage, tire condition, steering balance, etc.). Also the driver performance (drivelines, braking points and g-forces). Possible other data points like circumstances (weather, track condition, temps, humidity, etc.) and biometric data from the driver.

    • racelink sketches
    • racelink telemetry
    • animation
    • animation

Want more? Find the whole UX design process below: