Racing tablet app. Freelance project, 2015.

    • Winner UX category. The European Talent Awards 2016 – Aquent  |  Read more


The goal of Racelink is to make a concept sketch for the interface of a tablet app and help motorized sports racers to analyze and improve their performance.
The user is a car racer who has just competed in an event, and uses this app to evaluate the race, review the performance and get very concrete insights on how and where to improve.

racelink wireframes

    • Business context: racing tablet app.
    • My role: manage the whole project.
    • Goal: an intuitive, easy to use tablet app that comes up with practical improvement suggestions.
    • Target audience: professional race car drivers.
    • Competitive review: NASCAR Raceview Mobile – official app, Porsche Motorsport, FIA WEC iPad app (FIA World Endurance Championship), 24 Hours of Le Mans – official app, l’endurance (independent motorsports magazine), etc.
    • Approach: follow the full live of each race as well as a full data timing.

racelink logo racelink icons

First of all, the design proposal is not exhaustive in terms of all the points mentioned. What I was looking for is to get an impression of how develop this project into a vision for the UX, a concept of how the UI could work and a glance at a visually attractive and convincing appearance of the product.

racelink landingpage
racelink menu
racelink weather

Data from the timing system is especially relevant to evaluate the performance and it is available for all competitors. As a result, the racer can compare himself to other racers on laptime, but also section specific split times, things like trend in the laptime (up/down as the race evolves) and the race development in terms of position (moving up/down in the field).

racelink timing system

Finally, data from the racer himself allows to analyze the strong points and development points like the car performance (avg revs, temps, fuel usage, tire condition, steering balance, etc.). Also the driver performance (drivelines, braking points and g-forces). Possible other data points like circumstances (weather, track condition, temps, humidity, etc.) and biometric data from the driver.

racelink telemetry

Below, an example wireframe (1024×768):


Want more? the whole UX design process (pdf) is available upon request.